About Me
Proficient in PPC campaigns with experience in managing & optimising campaigns with a tactical approach. This includes lead generation and raising brand awareness for business owners (locals and foreign market) by utilising strategies to get the most bang for your buck!
I’ve managed multiple Google ads account – auditing, analysing & optimising campaigns based on KPIs with a gross budget of Rs 50,000/month spending in google ads.
Skills
I care and help other learn through spreading knowledge
Watch Free Google Ads Tutorials
Let's start Disrupting!
Why?
Because 76% of ad spend are typically wasted!
Google Search Ad
Ad Group (Last 7 Day Comparison) – Where Total Conversion Increased by 108.51%
Ad Creatives w/ keyword (Last 14 Day Comparison) – Top Impr Increased by 20% and Conversion Increased Massively.
Google Analytics
Google Analytics 4 (Page Path (/thankyou.html)) – User Coming to Thankyou Page and Generating Leads for Clients.
Google Analytics 4 – Device Brand User using which shows which mobile device to target or brand to target.
Google Analytics 4 – Event Count To Be used as Conversion later for specific audience interest with related ad creatives.
Data Studio (Looker Studio)
Week 1 –Â Thank You Page Conversion – 6 (at the bottom left).
Week 2 – conversion increased from 6 to 8 and cost / conv. reduced by 39.9%.
Week 3 – Conversion increased from 8 to 10 and cost / conv. reduced massively.
Compare Week 2 with Week 1 – Conversion increased from 6 to 8 and conv. rate increase by 59.8%
Compare Week 3 with Week 2 – Average Cost Per Click increased but that brings improvement in conversion quality for the campaign.
Google Tag Manager (GTM)
Interface from Account Page Handing multiple accounts.
Part 1 Interface – Workspace Page Handing Tags, Triggers, variables for tracking clicks, links, video usage, scroll, and etc. This all will be used for later max. conv. and relevant ad creatives to target.
Part 2 Interface – Workspace Page Handing Tags, Triggers, variables for tracking clicks, links, video usage, scroll, and etc. This all will be used for later max. conv. and relevant ad creatives to target.
Keyword Theming Sheet
Keyword theming used for creating relevant ad copies for relevant search intent user/audience leading higher QS, CTR and more.
Experience
sENIOR EXECUTIVE MEDIA OPERATIONS
FROM DEC 2021 - PRESENT
✅ Track campaign performance to ensure it is delivering as per the goals.
✅ Competitive reporting and analysis.
✅ Campaign set up for Digital buys.
✅ Collect creative specifications and manage digital trafficking requirements for the Ad Ops team and more.
CONTENT CREATOR
FROM MAR 2021 - PRESENT
✅ Sharing tips, tutorial and related information on digital marketing.
✅ Talks about online marketing tools like ActiveCampaign, Google Ads, Mailchimp, Email Marketing and many more to come in future while learning and executing to help others gain knowledge.
✅ Video recording, video editing, scripting, advertising software execution like Google Ads, project planning, etc.
marketing strategist
FROM FEB 2021 - PRESENT
✅ Served as point of contact and liaison representing retail affiliate concerns to corporate services.
✅ Ensured achievement in key performance indicators including conversion rates, CTR and keyword quality scores throughout the advertising process.
✅ Independently marketed all aspects of my business, events, integrating the website with other software including funnels, Mailchimp, WordPress, YouTube.
MARKETING CO-ORDINATOR
FROM APR 2020 - DEC 2021
✅ Prepares marketing reports by summarizing, collecting, analyzing sales data.
✅ Developing and implementing marketing and advertising campaigns by assembling and analysing the sales forecast.
✅ Monitors budgets by comparing and analyzing actual results with plans and forecasts and many more.
google ads internSHIP
FROM SEP 2021 - NOV 2021
✅ Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy.
✅ Participating in media planning to identify target audiences and craft effective campaigns.
✅ Create and manage keyword lists, audiences and placement targeting for Search, Display and remarketing campaigns and more.
MARKETing communication consultant
FROM OCT 2019 - FEB 2020
Consulted with strategies for developing an online marketing campaign effectively increasing followers by 1000+ and driving brand awareness which was implemented by the organisation.
Utilised social media analytics tools such as Hootsuite to track consumer engagement and draw conclusions about user data.
MARKET AMBASSADOR - CITY CAMPUS
FROM SEP 2019 - OCT 2019
✅ Represent Nottingham Trent University (NTU) area of study at open days. In uni events meeting and talking to visitors about the course and student life.
✅ Showing, informing, and helping prospective students and families to learn more about studying at NTU and living in Nottingham.
MARKET RESEARCH ASSISTANT
FROM OCT 20218- AUG 2019
✅ Data analysis through quantitative research on local citizens of Nottingham about the awareness on heart health affecting habits they possess and compare the contextual barriers and facilitators across study sites that influence the comprehensive Cardiovascular diseases (CVD) prevention and control.
✅ Worked closely with the market research team to create custom research surveys, collect data, analyse and report on finding to deliver key insights.
PROJECT MANAGER - THE THEATRE SOCIETY
FROM AUG 2015 - SEP 2017
✅ Acted as a Project Manager of The Theatre Society who started as a team member. As a member, I created an intimacy to a degree where members stay close to each other, figuratively as well as literally.
✅ Initiated a two-way communication instead of one-way making a conversation an exchange of ideas and information with an implicit and explicit agenda.
Presentations
Growth minded – Its daunting, but I espire to learn and execute!
Companies I WORKED FOR!
